Through a rigorous, multi-step selection process, Endeavor screens large numbers of promising entrepreneurs annually to identify the best entrepreneurial talent in Egypt. Endeavor measures the entrepreneurs it engages according to six selection criteria: 1) Entrepreneurial Initiative, 2) Role Model Potential, 3) Values & Ethics, 4) Development Impact, 5) Business Innovation and 6) Fit with Endeavor.

Candidates with the most innovative, high-growth, scale-able ventures and greatest promise to become future business leaders are selected as Endeavor Entrepreneurs.