CBC Egypt’s Hona Al Shabab Concludes Second Season

CBC Egypt’s Hona Al Shabab aired the final episode on May 9, 2018, announcing the final winners of the four-months long entrepreneurship competition. Here’s a recap of the competition, the winners and Endeavor’s role in this important nationwide entrepreneur support platform.

Following its successful first-run, CBC Egypt, Egypt’s prime TV channel, concluded the second season of Hona Al-Shabab earlier on May 9th which Endeavor Egypt was partner to for the second consecutive year. Following an exciting, nail-biting season, interactive design-lab startup Argineering reaped the first place prize of EGP1 million and gamified loyalty platform ShopX and Egypt’s first online matchmaking app Harmonica came-in second and third places with prizes of EGP 300,000 and EGP 200,000, respectively.


Winners of the 2018 Hona Al-Shabab Competition

The competition, championed by prominent Egyptian journalist and famed CBC hostess Lamees El-Hadidi, is a pioneering initiative that offer emerging entrepreneurs in Egypt an unparalleled platform to present their startups in front of panels of experts, showcase their ideas to millions of viewers across the country, and to receive guidance and support and connections from the competition’s sponsors and partners that help amplify the impact of their businesses and accelerate their scalability journey.

The second season of Hona Al Shabab officially launched in February 2018 having drawn hundreds of applications from startups spanning diverse industries, sectors, ideas and governorates across the country. Of all applicants, only 33 startup contestants made the cut and went through the near four-months’ long competition which aired weekly on TV. Each week, three startups were given the opportunity to pitch to Hona Al Shabab’s esteemed panel of judges. Each week two startups were eliminated and only one advanced forward: earning a final chance to pitch for the grand prize in the season finale, while reaping an EGP100,000 award from CIB and a two-year Smart Solutions Kit from WE.


Endeavor Egypt Chairman & MD with Lamees El-Hadidy at the Hona al-Shabab Grand Finale

This season, Hona al-Shabab was powered by some of Egypt’s top corporates Telecom EgyptCIB and Inertia (Endeavor Entrepreneur company) as the main sponsors who awarded EGP1.5 million in cash prizes to the finalists alongside in-kind support to the start-ups. But that was not all - the season finale episode revealed more surprises to the contestants and to the millions of viewers across Egypt.

CBC Egypt kicked it off by awarding EGP1 million to the competition in a show of support to the impressive potential participants have demonstrated throughout the season. Furthermore, and in another surprise announcement in the season finale, Inertia Co-Founders Ahmed El Adawy and Hussein Rifai, made an additional EGP 1 MM prize and two-years of Mentorship commitment to finalists Eco-Taqa and Bermoda owing to the differentiated impact-driven model these startups presented- exemplifying an incredible sense of give-back to the local entrepreneurship ecosystem.


Endeavor Egypt Chairman & MD together with Inertia Co-Founders and Endeavor Entrepreneurs Ahmed Adawy and Hussein Rifai at the Hona al-Shabab Grande Finale

Endeavor Egypt was among the key support partners to the competition together with prominent ecosystem players Flat6LabsRiseUp138Pyramids, and EgyptInnovate.

Endeavor’s role in the competition this season started before the airing of the show on TV earlier in February 2018 when it partook in the behind-the-scenes four-day long interviews of 100+ shortlisted applicants.


Waguih Eskander, Endeavor Entrepreneur, leading a How to Pitch workshop for Hona al-Shabab contestants

With pitching at the heart of the competition, Endeavor Egypt extended its support by providing the selected 33 candidates with two “How to Pitch” sessions led by Endeavor Entrepreneurs Dina Aly, Matter Branding Co-Founder and Managing Director, and Waguih Iskander, Family Corp Chief Business Development Officer. Leveraging their own experiences and knowledge in scaling up their businesses, Dina and Waguih trained Hona Al Shabab’s entrepreneurs on how to best deliver a pitch not only to the competition judges but also to prospective investors and partners they would meet down their journey.

As the program went live, Endeavor’s Chairman, Ayman Ismail, was one of the four anchor Judges alongside Khaled Ismail, HIMangel Founder, Randa Abdou, Marketing Mix CEO and Dina El Mofty, INJAZ Egypt CEO. After the announcement of the winners and the conclusion of the competition, all finalists were enrolled in Endeavor’s Selection Process, and invited to take their first step in the path to becoming an Endeavor high-impact business leader.


Hona al-Shabab’s Panel of Judges at the Grande Finale

Hona Al-Shabab has shed a spotlight and sparked a national conversation on what it takes to be an entrepreneur in Egypt, the importance of entrepreneurship to the country’s economic development prospects, while highlighting the imperativeness of providing access to capital and networks of support for startups to sprout, grow and flourish. For that we are very excited to continue to avidly follow, support and champion the third and future seasons of this competition for Hona Al-Shabab has demonstrated that entrepreneurship in modern day Egypt is fuelled by a new generation that is innovative, technology-savvy, and that is determined and committed to advancing tangible and meaningful change in their communities.

Missed the Grand Finale of Hona Al Shabab? Watch the full episode here.

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